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What highlights have you seen this year as El Primero celebrates its 50th anniversary?
The year has been fantastic so far. We have been on a world tour, talking about El Primero with clients and friends. We want to also talk about those who have been involved in this past half-century, especially the late Charles Vermot. He was the man that hid the elements for the El Primero Movement back in 1974. This man deserves to be celebrated.
He had to hide the components, because the owners of the company ordered their destruction. Is it true even his wife didn't know what he did?
It is! Charles Vermot’s son Michel was able to join us at our New York celebration.breitling replica watches He told stories of how his father spent 6 months hiding things and staying up late. His wife began to question why he had been away for so long. He kept the secret for 10 years. In 1984, after his retirement, he received a call asking: "Hey Charlie! Do you know how to start making El Primero once again?" So he jumped in his car and drove straight to the manufacturing.
Charles Vermot saved El Primero when he secreted the plans, parts, and tools needed to make mechanical calibres in defiance of the company's orders.
What is the importance of breitling replica watches's brand heritage in comparison to the new technology that it develops?
El Primero, a wonderful thing indeed. We need to look back to the past in order to create the future. It's an asset that we should be proud to have, but only if it continues to improve. We created the Defy Project to help us move into the 21st Century. Many people are stuck in the past.
How can you achieve this balance?
We want to remain innovative and creative, but keep the prices reasonable. We want to avoid the madness of the past decade and a half, where many brands have gone crazy with their pricing.omega replica watches We also want to ensure that people understand the price. People are tired of paying excessive amounts for marketing. The new generation wants to buy products that have substance. The industry has not always been transparent in the past, but the public is now well-informed because they have access to so many resources on the internet.
The year has been fantastic so far. We have been on a world tour, talking about El Primero with clients and friends. We want to also talk about those who have been involved in this past half-century, especially the late Charles Vermot. He was the man that hid the elements for the El Primero Movement back in 1974. This man deserves to be celebrated.
He had to hide the components, because the owners of the company ordered their destruction. Is it true even his wife didn't know what he did?
It is! Charles Vermot’s son Michel was able to join us at our New York celebration.breitling replica watches He told stories of how his father spent 6 months hiding things and staying up late. His wife began to question why he had been away for so long. He kept the secret for 10 years. In 1984, after his retirement, he received a call asking: "Hey Charlie! Do you know how to start making El Primero once again?" So he jumped in his car and drove straight to the manufacturing.
Charles Vermot saved El Primero when he secreted the plans, parts, and tools needed to make mechanical calibres in defiance of the company's orders.
What is the importance of breitling replica watches's brand heritage in comparison to the new technology that it develops?
El Primero, a wonderful thing indeed. We need to look back to the past in order to create the future. It's an asset that we should be proud to have, but only if it continues to improve. We created the Defy Project to help us move into the 21st Century. Many people are stuck in the past.
How can you achieve this balance?
We want to remain innovative and creative, but keep the prices reasonable. We want to avoid the madness of the past decade and a half, where many brands have gone crazy with their pricing.omega replica watches We also want to ensure that people understand the price. People are tired of paying excessive amounts for marketing. The new generation wants to buy products that have substance. The industry has not always been transparent in the past, but the public is now well-informed because they have access to so many resources on the internet.
